UNDONE WANTS TO BE YOUR INTRODUCTION TO EVERYTHING THE WORLD HAS COME TO LOVE ABOUT WATCHMAKING.

When was the last time you spent your hard earned money on something you could truly call your own? Whether it’s sneakers, bags or shades, chances are you’ve shared seats with someone who was wearing the same.

What’s offered by the existing watch industry nowadays is extremely polarized between astronomically priced brands clinging on to antiquated associations with aviation, horses & hounds or cheap, mass produced pieces expertly repackaged as the “trend-bucking, new kid on the block”.

There was never a balance between accessibility and personalisation, let alone a watch that truly speaks for you.

INDIVIDUALITY MATTERS

FUELED BY COFFEE, INSTANT RAMEN AND A STRONG PASSION FOR WATCHES, OVER THE PAST 5 YEARS, WE HAVE REALISED OUR VISION OF STREAMLINING CONCEPTION, DESIGN AND ASSEMBLY UNDER ONE ROOF; GROWINGFROM A 3 MAN TEAM TO A 30 STRONG COLLECTIVE OF TECHIES, CREATIVES AND WATCH INDUSTRY VETERANS.

WE’RE CONSTANTLY LOOKING FOR WAYS TO REVISIT AND REVISE WHAT WATCHES COULD MEAN TO PEOPLE, WHAT A WATCH COULD MEAN TO YOU. WE’VE CREATEDTHE WORLD’S FIRST COMPREHENSIVE WATCH CUSTOMISER, ALLOWING YOU TO VIRTUALLY BUILD A WATCH FROM SCRATCH USING A CAREFULLY CURATED MENU OF COMPONENTS INSPIRED BY ICONIC DESIGNS THROUGHOUT HISTORY.

WHETHER IT’ S SIMPLE NOSTALGIA FOR SNOOPY, WOODY AND R2D2 OR EXOTIC BUDDHIST PHILOSOPHIES FROM THE FAR EAST.

Storytelling is an integral process behind every collaboration, we’ve partnered with a craftsman specializing in repurposing Meiji period, Katazome fabric; a marriage between style and historic intrigue. We got world famous custom chopper mechanics and tattoo artists to lay down their usual tools and translate their craft into the form of a timepiece.